Paid Media Strategy — April 2026
PPC Campaign Specifications
Complete campaign details for Google Ads & LinkedIn Ads — $35,000/month total budget
Budget Allocation
Monthly Budget Overview: $35,000
Google Ads: $25,000/month
$8K
Managed IT Services
32%
Google Ads Budget Distribution
LinkedIn Ads: $10,000/month
Google Ads Campaign 1
Brand Campaign
Protect branded search terms and capture all brand-intent traffic with highest possible impression share.
95%+
Target Impression Share
Keywords
ASI AI Solutions
ASI IT
ASI managed services
ASI cybersecurity
ASI cloud services
ASI AI training
ASI Botany
ASI IT Solutions Sydney
ASI Solutions Australia
ASI AI IT support
ASI managed IT
ASI essential eight
"ASI AI Solutions"
asi.com.au
Negative Keywords
ASI insurance
ASI semiconductor
ASI stock
ASI automation industrial
ASI careers
ASI jobs
ASI salary
ASI glassdoor
Ad Copy Variations
Variation A
asi.com.au/managed-services
ASI AI Solutions | Australia's AI-Native MSP | Est. 1985
40 years of IT excellence, now powered by AI. Managed services, cybersecurity & cloud for mid-market Australian businesses. Get a free consultation today.
Variation B
asi.com.au
ASI AI Solutions | Predictive IT Management | Reduce Downtime 73%
Australia's most experienced AI-native IT provider. Predictive monitoring, automated remediation & 24/7 support. Talk to our experts — no obligation.
Variation C
asi.com.au/why-asi
ASI AI Solutions | Trusted by 500+ Australian Organisations
From cybersecurity to cloud to AI training — one partner for all your IT needs. NPS 72. See why Australian companies choose ASI.
Campaign Settings
Targeting
- Network: Google Search only
- Location: Australia (all)
- Language: English
- Bid Strategy: Target Impression Share (95% top of page)
- Device: All devices (no bid adjustments)
- Schedule: All hours (brand protection)
Extensions
- Sitelinks: Services, About Us, Case Studies, Contact
- Callouts: Est. 1985, 24/7 Support, AI-Powered, Free Assessment
- Structured Snippets: Services: Managed IT, Cybersecurity, Cloud, AI Training
- Call Extension: 1300 ASI TECH
- Location Extension: Botany, NSW
Google Ads Campaign 2
Managed IT Services
Capture high-intent commercial search demand for managed IT services, IT outsourcing, and IT support across Australia.
25-40
Expected Leads/Month
Ad Group 1: Managed IT Services
managed IT services Australia
managed IT services Sydney
IT managed services provider
outsourced IT support
managed IT solutions
managed IT services Melbourne
business IT managed services
managed IT provider NSW
Ad 1
asi.com.au/managed-it-services
Managed IT Services | AI-Powered | Reduce Costs 35%
Australia's first AI-native MSP. Predictive monitoring catches issues before they impact your business. 150+ expert engineers. Free IT health check.
Ad 2
asi.com.au/managed-it-services
Managed IT Services Sydney | 24/7 AI-Driven Support
Stop firefighting IT issues. Our AI predicts and prevents 73% of incidents before they occur. Trusted by 500+ Australian businesses since 1985.
Ad 3
asi.com.au/free-assessment
Managed IT That Predicts Problems | Free Assessment
Move beyond break-fix. ASI's AI-native platform delivers predictive IT management with guaranteed SLAs. Book your free infrastructure assessment today.
Ad Group 2: IT Outsourcing
IT outsourcing Australia
outsource IT department
IT outsourcing services
outsourced IT team
IT outsourcing Sydney
outsourced IT management
Primary Ad
asi.com.au/it-outsourcing
Outsource Your IT to AI-Powered Experts | ASI
Get an entire IT department for a fraction of the cost. AI automation + human expertise. 24/7 support, predictable monthly pricing. Free consultation.
Ad Group 3: IT Support
IT support services
business IT support Sydney
IT helpdesk services
IT support company
reliable IT support
IT support services Australia
Primary Ad
asi.com.au/it-support
Business IT Support | AI-Powered Helpdesk | 85% Auto-Resolved
Our AI resolves 85% of L1 tickets automatically. Your team gets instant support, your IT staff focuses on what matters. See how it works.
Negative Keywords (Campaign-Level)
free
cheap
home
personal
DIY
tutorial
salary
jobs
careers
internship
course
resume
template
definition
what is
Targeting Details
- Network: Google Search (primary) + Display (remarketing only)
- Location: Australia; bid adjustments: +20% NSW, +15% VIC, +10% QLD
- Audiences: In-market: Business Services, IT Services; Custom intent: managed IT searches
- Device: All; +10% desktop bid adjustment (higher quality leads)
- Schedule: Mon-Fri 7am-8pm AEST (100%), Sat 9am-2pm (75%), Sun off
- Bid Strategy: Target CPA ($250 initial, optimise after 30 days)
Google Ads Campaign 3
Cybersecurity Services
Capture demand for managed security services, Essential Eight compliance, and cybersecurity consulting.
15-25
Expected Leads/Month
Ad Group 1: Managed Security Services
managed security services Australia
managed SOC Australia
managed cybersecurity services
MSSP Australia
security operations centre managed
managed EDR Australia
managed SIEM Australia
cybersecurity managed services Sydney
Ad 1
asi.com.au/cybersecurity
Managed Cybersecurity | AI-Driven SOC | 24/7 Protection
Enterprise-grade security for mid-market budgets. AI threat detection, managed SOC, incident response & Essential Eight compliance. Free security assessment.
Ad 2
asi.com.au/essential-eight
Cybersecurity Services Australia | Essential Eight Experts
100% Essential Eight audit pass rate. AI-powered threat monitoring, vulnerability management & compliance automation. Protect your business today.
Ad 3
asi.com.au/security-assessment
Stop Cyber Threats Before They Strike | AI Security
Our AI analyses 10M+ events daily to detect threats in real-time. Managed EDR, SIEM & SOC services. Talk to a security expert — no cost, no obligation.
Ad Group 2: Essential Eight Compliance
Essential Eight compliance
Essential Eight audit
Essential Eight maturity model
ACSC Essential Eight
Essential Eight implementation
Essential Eight automation
Essential Eight assessment
Primary Ad
asi.com.au/essential-eight
Essential Eight Compliance | Automated | 100% Pass Rate
Achieve and maintain Essential Eight maturity with AI-driven compliance monitoring. Automated reporting, gap analysis & remediation. Book your assessment.
Negative Keywords
free antivirus
home security
security guard
CCTV
personal
consumer
student
course
certification
training
degree
salary
Google Ads Campaign 4
Cloud Services
Drive leads for cloud migration, managed cloud, and cloud cost optimisation services via Search + Performance Max.
18-30
Expected Leads/Month
Budget Split: $3,500 Search + $1,500 Performance Max
Ad Group 1: Cloud Managed Services
managed cloud services Australia
cloud managed services
Azure managed services
AWS managed services Australia
cloud management provider
managed Azure support
cloud infrastructure management
Ad 1
asi.com.au/cloud-services
Cloud Managed Services | Azure & AWS | AI-Optimised
Reduce cloud costs by up to 40% with AI-driven optimisation. Expert cloud management, 24/7 monitoring & security. Free cloud cost analysis.
Ad 2
asi.com.au/cloud-cost-optimisation
Cloud Cost Too High? | AI Finds Savings Fast | ASI
Our AI analyses your cloud spend and identifies savings in 48 hours. Managed Azure & AWS services from Australia's AI-native MSP. Free analysis.
Ad 3
asi.com.au/cloud-migration
Managed Cloud Services Australia | Migrate with Confidence
500+ successful cloud migrations. AI-powered monitoring, cost optimisation & security. Sovereign data options available. Get your migration roadmap.
Ad Group 2: Cloud Migration
cloud migration services
cloud migration Australia
migrate to Azure
cloud transformation
cloud migration strategy
data centre to cloud migration
Primary Ad
asi.com.au/cloud-migration
Cloud Migration Services | Zero-Downtime | AI-Guided
Migrate to Azure or AWS with AI-guided planning that minimises risk and downtime. Fixed-price migrations available. Get your free migration assessment.
Negative Keywords
free cloud storage
personal cloud
iCloud
Google Drive
Dropbox
gaming
student
free tier
tutorial
Google Ads Campaign 5
AI Training & Enablement
Generate demand for AI workforce training and readiness programs via Search + YouTube.
12-20
Expected Leads/Month
Budget Split: $2,000 Search + $1,000 YouTube
Search Keywords
AI training for business
AI workforce training Australia
corporate AI training
AI readiness program
AI adoption training
Microsoft Copilot training
Copilot deployment services
AI skills training corporate
Ad 1
asi.com.au/ai-training
AI Training for Your Workforce | Practical & Measurable | ASI
500+ organisations trained. Our hands-on AI programs deliver measurable productivity gains in 30 days. Microsoft Copilot, AI strategy & more. Book a briefing.
Ad 2
asi.com.au/ai-training
Make Your Team AI-Ready | Corporate AI Training | ASI
From board-level AI strategy to hands-on Copilot training. Customised programs for Australian businesses. Proven methodology, measurable ROI. Enquire now.
Ad 3
asi.com.au/copilot-training
Microsoft Copilot Training | Deploy & Adopt | Expert-Led
Maximise your Copilot investment with ASI's expert-led training. Hands-on workshops, change management & adoption tracking. See results in weeks.
YouTube Campaign
30-Second Skippable In-Stream Ad
Script: "Your competitors are already using AI. Are your people ready? ASI has trained 500+ Australian organisations to work smarter with AI. From Microsoft Copilot to custom AI workflows — practical training that delivers results in 30 days. Visit asi.com.au/ai-training."
Targeting: Custom intent (AI training, digital transformation, Copilot); Affinity (Technology professionals, Business decision makers); In-market (Business services, Enterprise software); Demographics (25-55, Australia)
Companion Banner: "AI Training for Australian Businesses — 500+ Organisations Trained — Get Started"
Negative Keywords
free AI course
AI degree
machine learning course
data science
Python
online degree
university
Coursera
Udemy
LinkedIn Ads Campaign 1
Brand Awareness (Sponsored Content)
Build awareness and establish thought leadership among IT decision-makers across Australia.
55K-85K
Expected Impressions
Audience Targeting
Job Titles
CIO
CTO
IT Director
Head of IT
VP Technology
IT Manager
Chief Digital Officer
CISO
Head of Infrastructure
Director of Engineering
Targeting Parameters
- Industries: Financial Services, Healthcare, Professional Services, Manufacturing, Government, Retail
- Company Size: 50–5,000 employees
- Location: Australia (Sydney, Melbourne, Brisbane focus)
- Seniority: Director, VP, CXO
- Est. Audience Size: 45,000–65,000
Ad Creative Rotation (4 per month)
73% of IT incidents are now preventable. Our AI-native platform has proven it across 500+ Australian organisations. Here's what we've learned about the shift from reactive to predictive IT management.
Read More →
We analysed 2.4M IT incidents across our Australian client base. The result? Organisations using AI-native management spend 35% less on IT operations and report 4.2x faster incident resolution. Download our annual report.
Download Report →
LinkedIn Ads Campaign 2
Lead Generation (Lead Gen Forms)
Generate qualified leads through gated content offers using LinkedIn's native lead gen forms for frictionless conversion.
30-55
Expected Leads/Month
12-18%
Form Completion Rate
Audience Targeting
- Job Titles: CIO, CTO, IT Director, IT Manager, Head of Infrastructure, Security Manager, Cloud Architect
- Job Functions: Information Technology, Engineering
- Industries: Financial Services, Healthcare, Professional Services, Manufacturing, Retail, Government
- Company Size: 100–2,000 employees
- Location: Australia
- Exclusions: Current clients (CRM upload), competitors (company list), ASI employees
Lead Gen Form Offers (3 in rotation)
Is your IT ready for AI? Take our free AI Readiness Assessment and get a personalised report showing where AI can deliver the biggest impact in your IT operations. Based on data from 500+ Australian organisations.
Form Fields: Name, Email, Company, Title, Company Size
Essential Eight compliance is no longer optional. Download our 2026 compliance roadmap with step-by-step implementation guides, automation recommendations, and a self-assessment checklist.
Form Fields: Name, Email, Company, Title
Australian businesses are overspending on cloud by an average of 32%. Get our free guide to AI-driven cloud cost optimisation — includes a savings estimation framework you can apply immediately.
Form Fields: Name, Email, Company, Cloud Provider, Monthly Cloud Spend
LinkedIn Ads Campaign 3
ABM Targeting (Matched Audiences)
Target 200 specific high-value accounts with personalised messaging to accelerate deal velocity and support sales outreach.
12-20
Expected Leads/Month
Targeting Strategy
Account List
- 200 target accounts uploaded from CRM
- Reviewed and updated quarterly with sales
- Segmented by industry vertical for personalised messaging
- Priority tiers: Tier 1 (50 accounts) = highest spend allocation
Layered Targeting
- Within accounts: CIO, CTO, IT Director, CFO, CEO, Head of Security
- Matched Audiences: Website visitors (retargeting pixel)
- CRM contacts: Existing contacts at target accounts
- Lookalikes: Based on best customer profile
Ad Creative
Companies like yours in [Financial Services/Healthcare] are saving an average of 35% on IT operations with AI-native managed services. See how [similar company] transformed their IT with ASI.
Read Case Study →
Subject: Quick question about [Company Name]'s IT strategy
Hi [First Name], I noticed [Company Name] is growing quickly — congratulations. We've been helping similar [industry] companies manage that growth without scaling IT headcount. Would you be open to a 15-minute chat?
Expected open rate: 45-55% | Expected CTR: 3-5%